Asphalt Roofing Manufacturers Association Launches Mobile-Friendly Website

Upgraded site allows for easy access to roofing content while on the go

WASHINGTON, D.C. (March 21, 2014) – With technology changing the way the roofing industry communicates, the Asphalt Roofing Manufacturers Association (ARMA) has made its website more interactive in an effort to keep users better connected in today’s fast-paced world.

The website’s new capabilities will mean convenient access to information for roofing professionals working on jobsites, and more content on asphalt shingles in the hands of consumers where they are increasingly demanding it, on their smartphones and tablets.

“ARMA makes available industry-leading roofing information to the public through our website,” said Reed Hitchcock, executive vice-president, ARMA. “Now that the site features mobile responsive functionality, roofing professionals and consumers alike will be able to easily access the same resources from their phone or tablet as they do from their desktop or laptop.”

All of the features available on the ARMA website, www.asphaltroofing.org, are now optimized for viewing on Apple or Android mobile and tablet devices. ARMA’s popular resources, including Technical Bulletins, Fast Facts, commercial and residential photo galleries, FAQs and videos, have been formatted to fit on the screen of the device with which they are being viewed.

“Whether you are a roofing contractor who’s looking for shingle installation tips while working on a home, or a homeowner who wants to see different design options while shopping at the store, visitors to the site will benefit greatly from the more easily accessed information that ARMA’s upgraded website will offer,” said Hitchcock.

ARMA redesigned its website a year ago to provide visitors with both enhanced user-friendly features which improved navigation and online shopping for roofing publications. ARMA offers a wide variety of general, educational and specialized design and installation guides for both residential and commercial asphalt roofing systems.

###

About the Asphalt Roofing Manufacturers Association (ARMA)

ARMA is a trade association representing the majority of North America’s asphalt roofing manufacturing companies, plus their raw material suppliers. The association includes almost 95 percent of the nation’s manufacturers of bituminous-based roofing products. Information ARMA gathers on modern asphalt roofing materials and practices is provided to building and code officials, as well as to regulatory agencies and allied trade groups. Committed to advancing the asphalt roofing industry, ARMA is proud of the role it plays in spearheading R&D and in promoting asphalt roofing to those in the building industry and to the public. For more information on asphalt roofing, visit www.asphaltroofing.org