Rethinking How We Target Consumers to Spark Business Growth

With the housing market on what appears to be a slow path toward improvement, the growth potential for roofing contractors in the coming year will be largely dependant upon reroofing projects and add-on services. And, while roofing professionals look to marketing to help drive new business and differentiate their services from competitors, tapping into the consumer mindset now will ensure that messaging resonates when the time comes to conduct maintenance or reroof the home.

https://www.roofingcontractor.com/articles/88793-rethinking-how-we-target-consumers-to-spark-business-growth

Contact ARMA

Asphalt Roofing Manufacturers Association
529 14th Street, NW
Washington, DC 20045
Tel: (202) 591-2450
Fax: (202) 591-2445

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